SEO or Search Engine Optimization is the process of creating websites that will be friendly to search engines and to the general public who use the Internet.
Search engine companies evaluate a site based on their accepted SEO practices. This means that the crawlers of search engines are configured to give high ranking for websites that have excellent SEO practices. That is why webmasters must fine tune their SEO practices and knowledge in order to get top placement in search engine results.
The most important element of SEO is keyword building. Websites must have highly optimized keyword structure so that they can be indexed quickly and can be displayed on top of other sites on the results pages of search engines.
Keywords are important in the web content, URLs, meta-description and tags, and page-headers. Relevant keywords must always be part of the website whether on home pages, parent, or child pages.
Links are also important for SEO. Links are votes of confidence for a website. So, webmasters must be able to build solid inbound and outbound links to good neighborhood websites. If the link structure of a site is excellent, search engines will definitely give it high ranking and top placement.
Search Engine Optimization is not all about keywords and web content. Although these two elements are highly valuable for SEO, there are other elements that are also being evaluated by search engines. One such element is
web design. A clean, excellently formatted, and well structured website design is what most experts call as search engine optimization web design.
Web Design Mistakes to Avoid
First, always remember that search engine crawlers are blind. They can detect text but they cannot appreciate graphics. Crawlers treat graphics as jumbled codes or unreadable text. So do not create a web site that is mainly graphics driven. It may look good but it will be useless in the eyes of search engines. The website therefore will remain unknown because it will not be indexed by the search engine crawlers.
Second, Make sure that the website does not have any broken links. Navigation, outbound links, site wide links, should be working properly. Not checking the status of links will impact significantly on rankings.
A web site with poorly maintained links will not get the approval of search engines. They will treat it as a damaged site thus not worthy of attention.
Third, do not create a Flash home page. These types of index pages have become popular in the late 90's and early 2000's. But creating a Flash home page is a sure suicide for websites. Crawlers will not understand Flash graphics therefore the website will certainly be doomed before it can take off.
Search Engines allow Internet users to search for information by providing keywords or a search phrase. The search engine then matches the most relevant Web pages in its directory or index with the search key words or keyword phrase. Today’s top search engines are either search directories, or they use crawlers (Web robots) to create an index of Web sites.
META Tags: Optimizing Your Website for Internet Search Engines
Your entire Web page is represented by a coded language. This coded language is called Hyper Text Mark-up Language (HTML or XHTML, the latter being an extended version which requires tags to be properly closed).
HTML tags to represent everything you see on a web page.
The first tag in most Web pages is the HTML tag. This tag is represented with and has to be closed at the end of your Web page . The / represents an end to the tag name that follows it. In HTML, declared tags need to be closed with the / followed by the tag name. An HTML tag should be at the beginning of the web site code, otherwise everything else you declare within the Web page code may appear as text in the browser page. After HTML and before the BODY tag is the HEAD tag. Here is the where the META tags and the TITLE tags are declared. These tell the browser and Web sites how to display and treat the Web page.
There are many META tags for making your Web site more index and catalog friendly, such as META tags that provide the creation date, author, copyright details, type of content ( for censorship), application used to create the site, etc.
The DESCRIPTION META Tag
The DESCRIPTION META tag is used to describe a Web page. Some search engines index this META tag and display it in their SERP’s.